Pop Culture Engineering


I just got back from South Beach where I taught a communications bootcamp at the prestigious Miami Ad School, in which we covered topics ranging from social media, to transmedia planning |development and technology integration. Each class (3 hour sessions over 3 days) had anywhere from 10-15 people in attendance, and the really nice part about the small group size was that we had representation from Austria, Colombia, Peru and various places around the States, as well as friends such as ex-Razorfish master developer, Robert Murray, making for a breadth of perspective. I always maintain that we are all students in the advertising, technology and media game, and so this experience was conversational more than anything, and there is no doubt that I took away as much from the students as they did from me. I look forward to participating in future courses on “Pop Culture Engineering” as well as visiting the other great locations the school has on offer.  

http://www.miamiadschool.com/

(download)

Gunther Sonnenfeld

Gunther Sonnenfeld

I am a long-time serial entrepreneur and a social technologist whose last executive role was as an ad agency strategist (Omnicom Group). My career began as a broadcast writer/producer/director (NBC) before transitioning into commercials, film and then software development, interactive design, branded content, and more recently, analytics.

My view of creativity - vocationally and philosophically - has evolved radically over time; numbers or algorithms can be as illustrative as the media we place, or the stories we choose to tell. I now advise and work with several start-up, middle-stage and Fortune 500 companies through my think tank and my brand intelligence platform, Heardable. I am also an angel investor, a mentor in the K5 Ventures accelerator program, and an award-winning, multi-platform storyteller.

I believe that data + storytelling are changing businesses, brands and culture in the 21st century for the better. My provocations here detail some of the ways in which this paradigm shift is happening. Check out the links for more background on me and my work. More importantly, have fun and stay curious!

Archive

2012 (11)
2011 (62)
2010 (54)
2009 (37)

Contributors

Posterous theme by Cory Watilo