Pop Culture Engineering


I just got back from South Beach where I taught a communications bootcamp at the prestigious Miami Ad School, in which we covered topics ranging from social media, to transmedia planning |development and technology integration. Each class (3 hour sessions over 3 days) had anywhere from 10-15 people in attendance, and the really nice part about the small group size was that we had representation from Austria, Colombia, Peru and various places around the States, as well as friends such as ex-Razorfish master developer, Robert Murray, making for a breadth of perspective. I always maintain that we are all students in the advertising, technology and media game, and so this experience was conversational more than anything, and there is no doubt that I took away as much from the students as they did from me. I look forward to participating in future courses on “Pop Culture Engineering” as well as visiting the other great locations the school has on offer.  

http://www.miamiadschool.com/

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Gunther Sonnenfeld

Gunther Sonnenfeld

I have 18 years of experience in digital media innovation. I work across multiple industries. I play multiple roles as a content developer, experience designer, data specialist, software architect and social technology expert advising a number of Fortune 500, start-up and middle-stage companies. On the brand marketing side, I have developed multi-platform initiatives for the likes of Skype, Adobe, Toyota, Unilever, Nestle, Bank of America, Charles Schwab, Sony, Diesel, Kraft, Motorola and global non-profits such as The Annenberg Foundation and NRDC.

I am the co-Founder of ThinkState, a data & knowledge innovation company, and Heardable, a brand analytics platform. I am also an award-winning writer/producer, an internationally renown speaker, a columnist and a published author, completing my second book entitled, "A Literacy of the Imagination", an exploration of the new storytelling paradigm and its influence in shaping the collaborative economy.

My experiments across media are ongoing; presently, I am the transmedia designer of "Algren", a cross-platform narrative of Nelson Algren’s influence on prolific artists such as Lou Reed, Johnny Depp, David Mamet, Russell Banks and Michael Mann. I am also co-developing an educational ARG called "Gates of the West" that puts players into different scenarios within modern history, making them explorers and rewriters of sociopolitical conspiracies such as the deaths of JFK and Leonard Peltier.

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