Teaching & Speaking

Learning is a reciprocal experience; you get back as much as you give.

I am constantly reminded that we are all students when it comes to life and business. I teach because I want to test the knowledge we accumulate and I believe we should all remain intellectually curious. I speak because I want to share that knowledge and help spark new conversations around how we can improve our business, media and commerce systems.

Through both of my companies, I work with a number of academic institutions that span North America, South America and Europe, including the Miami Ad School, Claremont McKenna and The University of Waterloo.

I've been fortunate enough to speak to audiences in a dozen markets outside of the United States (I live in Los Angeles), including Norway, Israel, Canada and Australia on topics ranging from adaptive analytics to multi-platform storytelling. I am consistently amazed and humbled by the high level of innovation you find in the "smaller corners" of the world.

I typically commit to about six engagements per year; basically, I look for components such as:

- The influence a market might have (not its size);

- The breadth of the audience (not just marketers, but technologists and different types of business and community leaders);

- The intention of the event (not just for networking, but to foster innovation);

- And ideally, the ability to prototype (environments for creating new platforms and/or methodologies). 

Full disclosure: For speaking engagements or workshops, I charge an appearance/delivery fee plus all expenses paid. 

If you have something you would like to discuss that you are passionate about and meets these requirements, please feel free to contact me... 

 

 

Gunther Sonnenfeld

Gunther Sonnenfeld

I believe that data + storytelling are changing businesses, brands and culture in the 21st century for the better. My provocations here detail some of the ways in which this paradigm shift is happening. Check out the links for more on my work. Have fun and stay curious!

[BACKGROUND]

As a product developer, content expert and social technologist, I advise a number of ventures, institutions, brands, media companies and government entities through my own outfit, Company GS II, Inc.

I am the co-Founder of Heardable, a global brand intelligence platform that produces highly unique competitive data and insights on 15MM companies across 1800 industries, using over 827 online variables (part of the company is currently being acquired). I am also a co-developer and strategic partner in eCairn, a unique conversational monitoring platform that won a Forrester Groundswell Award in 2010 for its work with Adobe. I am also a venture partner in K5 Launch, an accelerator based in Southern California.

I speak all over the world on topics ranging from digital convergence to transmedia development to 'big data' to emerging markets, and have keynoted alongside of luminaries such as Sir Richard Branson, Guy Kawasaki, Arianna Huffington, Mitch Joel and Jonathan Harris. I also help run innovation labs in various international markets.

My last executive role was as a global ad agency strategist (Omnicom Group). My career began as a broadcast writer/producer/director (NBC) before transitioning into commercials, film and then software development, interactive design, branded content, and more recently, analytics. Over the course of my career, I have helped build over a dozen proprietary platforms that enable the way we tell stories, distribute content and gather intelligence.

As a storyteller, transmedia projects have included multi-platform documentaries ("Algren", "FLOW"), as well as branded initiatives (Warner Bros. Music, Rockstar Games, NRDC, Mattel, Toyota, Nestle). In 2006, I won Best Feature Documentary at X-Dance for my writer-producer efforts on FLOW, and have worked with teams that have been nominated for several interactive Emmys.

Archive

2013 (6)

Contributors

Posterous theme by Cory Watilo