Current & Past Work

An unorthodox, entrepreneurial path has afforded me the opportunity to do a wide variety of work in the media, brand and technology worlds, starting at the ripe age of 19. Below is a list of projects I am currently working on through my companies. If you'd like to know more about these projects, please feel free to contact me.

Current_projects
Additionally, here is a shortlist of initiatives, applications and platforms of note that I have helped develop over the last several years:

- Marketype (market intelligence platform)

- Heardable (brand intelligence platform; co-Founder)

- AdStiki (ad targeting, inventory placement & rich media platform)

- AdTalker (socialized ad unit tool)

- GiveTweet (Twitter donation & philanthropic awareness app)

- eCairn (social media monitoring tool; 2010 Forrester Groundswell Award winner; advisor)

- Toyota (Decision Tree platform; Possibilities blog platform; content analytics practice)

- Algren (transmedia storyworld development; experience designer & producer)

- FLOW (multi-platform narrative of Burton's Channel Islands brand - 2006 X-Dance winner)

- Kraft (Kraft Kitchen blog platform; Philly experiential campaign; AR promo campaigns)

- Motorola (holiday video campaigns; Danica Patrick webisodic series)

- Adobe (advanced analytics attribution; Omniture suite builds; content dev practices)

- Rockstar Games (Red Dead Redemption transmedia/storyworld framework)

- US Army (virtual world software development; transmedia recruitment)

- Warner Bros. Music ("Talentzville" transmedia, music production storyworld)

- 3D Pipeline Entertainment (production pre-visualization software architecture & rollout)

- NRDC ("Truth-Lies" eco-awareness crowdsourcing initiative; "Smart Pets" campaign)

- The Annenberg Foundation ("Explore" global artist platform)

 

 

Gunther Sonnenfeld

Gunther Sonnenfeld

I believe that data + storytelling are changing businesses, brands and culture in the 21st century for the better. My provocations here detail some of the ways in which this paradigm shift is happening. Check out the links for more on my work. Have fun and stay curious!

[BACKGROUND]

As a product developer, content expert and social technologist, I advise a number of ventures, institutions, brands, media companies and government entities through my own outfit, Company GS II, Inc.

I am the co-Founder of Heardable, a global brand intelligence platform that produces highly unique competitive data and insights on 15MM companies across 1800 industries, using over 827 online variables (part of the company is currently being acquired). I am also a co-developer and strategic partner in eCairn, a unique conversational monitoring platform that won a Forrester Groundswell Award in 2010 for its work with Adobe. I am also a venture partner in K5 Launch, an accelerator based in Southern California.

I speak all over the world on topics ranging from digital convergence to transmedia development to 'big data' to emerging markets, and have keynoted alongside of luminaries such as Sir Richard Branson, Guy Kawasaki, Arianna Huffington, Mitch Joel and Jonathan Harris. I also help run innovation labs in various international markets.

My last executive role was as a global ad agency strategist (Omnicom Group). My career began as a broadcast writer/producer/director (NBC) before transitioning into commercials, film and then software development, interactive design, branded content, and more recently, analytics. Over the course of my career, I have helped build over a dozen proprietary platforms that enable the way we tell stories, distribute content and gather intelligence.

As a storyteller, transmedia projects have included multi-platform documentaries ("Algren", "FLOW"), as well as branded initiatives (Warner Bros. Music, Rockstar Games, NRDC, Mattel, Toyota, Nestle). In 2006, I won Best Feature Documentary at X-Dance for my writer-producer efforts on FLOW, and have worked with teams that have been nominated for several interactive Emmys.

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