Company GS II, Inc.

Cgsii_

Company GS II, Inc. is a California S Corporation I set up several years ago to provide support for my global technology, advisory and consulting work. Any engagement that falls outside of Heardable (the brand intelligence platform I co-founded with Jon Samsel and John Sharp) or outside of my role as a select partner to eCairn is handled through this company.

My knowledge domain expertise extends across brands, media and technology, and touches upon the areas of analytics, business intelligence, multi-platform media creation, digital integration, strategic growth and product development.

In this capacity, I work with a host of companies and institutions, including:

- Social technology startups & middle-stage ventures
- Venture capital firms, private equity, private capital groups and investment banks
- Media companies (entertainment, global media and ad agencies)
- Government, academic organizations and non-profits

The range of services I provide include:

- Business and strategic planning; innovation development
- Product development, rollout and technology integration; campaign development
- Investor relations strategies & funding preparation
- Capital raising (early or middle-stage)

I also run all speaking and teaching engagements, and editorial assignments, through this company, as well as the work I do for the for-profit and non-profit arms of K5 Ventures.

If you need any of these services, or are looking for general advisory, please feel free to contact me at gunther.sonnenfeld@gmail.com

Gunther Sonnenfeld

Gunther Sonnenfeld

I believe that data + storytelling are changing businesses, brands and culture in the 21st century for the better. My provocations here detail some of the ways in which this paradigm shift is happening. Check out the links for more on my work. Have fun and stay curious!

[BACKGROUND]

As a product developer, content expert and social technologist, I advise a number of ventures, institutions, brands, media companies and government entities through my own outfit, Company GS II, Inc.

I am the co-Founder of Heardable, a global brand intelligence platform that produces highly unique competitive data and insights on 15MM companies across 1800 industries, using over 827 online variables (part of the company is currently being acquired). I am also a co-developer and strategic partner in eCairn, a unique conversational monitoring platform that won a Forrester Groundswell Award in 2010 for its work with Adobe. I am also a venture partner in K5 Launch, an accelerator based in Southern California.

I speak all over the world on topics ranging from digital convergence to transmedia development to 'big data' to emerging markets, and have keynoted alongside of luminaries such as Sir Richard Branson, Guy Kawasaki, Arianna Huffington, Mitch Joel and Jonathan Harris. I also help run innovation labs in various international markets.

My last executive role was as a global ad agency strategist (Omnicom Group). My career began as a broadcast writer/producer/director (NBC) before transitioning into commercials, film and then software development, interactive design, branded content, and more recently, analytics. Over the course of my career, I have helped build over a dozen proprietary platforms that enable the way we tell stories, distribute content and gather intelligence.

As a storyteller, transmedia projects have included multi-platform documentaries ("Algren", "FLOW"), as well as branded initiatives (Warner Bros. Music, Rockstar Games, NRDC, Mattel, Toyota, Nestle). In 2006, I won Best Feature Documentary at X-Dance for my writer-producer efforts on FLOW, and have worked with teams that have been nominated for several interactive Emmys.

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