[Here is a loose summary for the book I've been working on for the last 3 years with Brendan Howley and Sasha Grujicic. We welcome all input and ideas, and of course, if any are used we will provide full attribution (as well as any co-licensing considerations). Our goal with this initiative is to build the core IP as a narrative framework and then blow it out to various extensions in which different parts of the meta story converge around specific problem sets and delve into focused topical areas, such as social business or emerging markets.]

For centuries, the way we have communicated and the way we ascribe memories and illustrations to those communications have been confined to language systems, and more recently, media systems, that do not allow us a fluency in what we imagine or why. Stories have always been the fiber of who we are; they represent the genealogy and action of our existence. They are also the threads that allow us to connect through art and business. Perhaps they are even the answer to the complexities we face in a modern, postindustrial era, and the harsh, sovereign problems that plague so many underdeveloped nations.

Emerging within this "wicked" world is a new Renaissance period in which our collective intelligence is leading us down incredible paths of self-discovery and elements of meaning that reestablish and recontextualize our roles in the world. The desire to be a part of something, actively, that is far greater than ourselves has never been so imminent; just look at how quickly the social web and the Internet economy is evolving... Just look at how we are evolving, for better or for worse.

So we can now ask ourselves the bigger questions:

What if we could use storytelling approaches to transform business?
What if we could enable brands to change the world through stories?
What if we no longer had to look at economics, marketing and culture as distinctly separate disciplines?
What if corporations of all types could use storytelling techniques to operate under the mantra that good is far more profitable than greed?
What if this led us to new ways for revitalizing our educational, political and social reform systems, and building infrastructure to support it that is sustainable?
What if we could avoid war and degenerative social conflict?
What if we could create an entirely new global economy?

Through the lens of critical insight found within behavioral economics, supply chain management, brand development, technology integration and multi-platform narrative, we can build a new language for our future, one that bridges the great divide between what we've learned and all that we simply do not know.

After all, and at the end of each and every day, each of us are designers of life experience who are seeking a literacy of the imagination.

This narrative will explore:

… How companies can profit from doing Good…
… How the Fortune 500 will catalyze this shift…
… How non-profits can become viable businesses…
… How studios & networks can make better media…
… How brands can make better products…
… How products will affect scientific change…
… How new, alternative currencies will emerge…
… How emergent markets will take shape…
… How data will better inform our life decisions…
… How a new meta language will better connect us…
… How we can live in a new, collaborative economy…
… all through storytelling.

The Big Pivot. Coming soon.

[For inquiries contact our literary agent: Jeff Kleinman at Folio Literary Management, New York City]