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On Storytelling & The Challenges of Multi-Platform Media, Part 2 #transmedia #crossmedia #media

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Part 1 covered off on a somewhat crude but personalized timeline of events surrounding the evolution of multi-platform storytelling. There are many examples I didn't include, but I wanted to give folks a reference set for understanding the "macro challenges" of what it...

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On Storytelling & The Challenges of Multi-Platform Media, Part 1 #transmedia #crossmedia #media

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Introduction As a companion piece to a recent post we wrote over on the WWTID blog regarding curation, and as a follow-up to my last piece on proving out models within the creative industry, I wanted to expand on the concept of storytelling in today's highly charged...

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"Prove It or Lose It": Why Developing Sound Models Along with Our Creations Will Save the Internet

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The Proving Ground As a follow-up to my recent pieces on the paradigmatic shifts in media & technology, and the dire need for innovation in the creative industry, I wanted to emphasize the notion of "Prove it, or lose it". We are at a very precarious juncture in...

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A talk about innovation & entrepreneurship in the creative industry. #MAS #media #advertising #creativity #business #innovation

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This was a speak I gave last week at the Miami Ad School (or as some call it, the Miami Idea School) to a group of about 130 graduate students on the topic of creativity, specifically through the lens of DIY culture, and the economics associated with it. Many of the students...

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Adventure Capital: Brands as #Startups (and Startup Branding) #Pinterest #K5ventures #acceleration

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This week I visited my friends at K5 Ventures, an accelerator out here in Southern California. I'm a mentor in the program, and have had the pleasure of interacting with some incredible entrepreneurial minds who are building the great companies of tomorrow. Some of...

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5 Really, Really Important Shifts (not trends) in #Media & #Technology

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I'm not one for lists, nor do I pay too much attention to trends (trends are fleeting), but I do see a whole lot of shifts in the work I do. You know, seismic ones. So I thought I'd share a few that I think are critical to business, and those shaping the way we leverage...

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A Literacy of the Imagination: What is it? Why is it? A Personal Backstory. #creativity

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Some of you know that I've been working on my new book (same title as the headline: "A Literacy of the Imagination") between all the tech development and advisement that I do. I'd like to share with you the backstory, the abridged version, of what compelled me to forge...

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The Concept of "Buttressing" (An inelegant word to address tipping points in history, polity, innovation & economics)

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“The saving of our world from pending doom will come, not through the complacent adjustment of the conforming majority, but through the creative maladjustment of a nonconforming minority.”- Dr. Martin Luther King Jr...

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Managing Creative Scarcity (Fighting the Unionization of Ideas & Innovation)

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{EAV:EAVB_MVAUCKRWAH} A lot of what we talk about with respect to Internet economics deals with concepts tied to scarcity: The notion that coming off the heels of post-industrialism, demand is still created and/or managed as a result of the inaccessibility - or limited...

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Gunther Sonnenfeld

Gunther Sonnenfeld

I am a long-time serial entrepreneur and a social technologist whose last executive role was as an ad agency strategist (Omnicom Group). My career began as a broadcast writer/producer/director (NBC) before transitioning into commercials, film and then software development, interactive design, branded content, and more recently, analytics.

My view of creativity - vocationally and philosophically - has evolved radically over time; numbers or algorithms can be as illustrative as the media we place, or the stories we choose to tell. I now advise and work with several start-up, middle-stage and Fortune 500 companies through my think tank and my brand intelligence platform, Heardable. I am also an angel investor, a mentor in the K5 Ventures accelerator program, and an award-winning, multi-platform storyteller.

I believe that data + storytelling are changing businesses, brands and culture in the 21st century for the better. My provocations here detail some of the ways in which this paradigm shift is happening. Check out the links for more background on me and my work. More importantly, have fun and stay curious!

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