A Literacy of the Imagination

Media musings and convergent approaches for building true social value within our collaborative economy.

  • A Literacy of the Imagination: The Book
  • ThinkState
  • Current & Past Work
  • Heardable
  • Teaching & Speaking
  • WWTID

A Literacy of the Imagination: What is it? Why is it? A Personal Backstory. #creativity

  • Edit
  • Delete
  • Tags
  • Autopost

Some of you know that I've been working on my new book (same title as the headline: "A Literacy of the Imagination") between all the tech development and advisement that I do. I'd like to share with you the backstory, the abridged version, of what compelled me to forge...

read more →
  • 0 responses
  • Like
  • Comment
Tweet

The Concept of "Buttressing" (An inelegant word to address tipping points in history, polity, innovation & economics)

  • Edit
  • Delete
  • Tags
  • Autopost

“The saving of our world from pending doom will come, not through the complacent adjustment of the conforming majority, but through the creative maladjustment of a nonconforming minority.”- Dr. Martin Luther King Jr...

read more →
  • 4 responses
  • Like
  • Comment
Tweet

Managing Creative Scarcity (Fighting the Unionization of Ideas & Innovation)

  • Edit
  • Delete
  • Tags
  • Autopost

{EAV:EAVB_MVAUCKRWAH} A lot of what we talk about with respect to Internet economics deals with concepts tied to scarcity: The notion that coming off the heels of post-industrialism, demand is still created and/or managed as a result of the inaccessibility - or limited...

read more →
  • 4 responses
  • Like
  • Comment
Tweet

Digital #Piracy: Attacking the Problem from a Human Angle

  • Edit
  • Delete
  • Tags
  • Autopost

Piracy comes in many forms and can take on many faces. Perhaps it isn't quite what we think it is. With the SOPA bill passing through legislation just last month, yet again we are faced with certain government agencies and politicans who have not properly diagnosed the...

read more →
  • 2 responses
  • Like
  • Comment
Tweet

Being Peter Thiel: Thoughts on Creation, Risk, Rapid Innovation, Future Investment & Entrepreneurialism -- Part 3

  • Edit
  • Delete
  • Tags
  • Autopost

The following is the final piece in a three-part series.Takeaways from Part 2: - Funding ideas in their early stages requires a new kind of risk- Elevated risk actually provides greater access to the edges, where innovation happens- We must try to think in terms of...

read more →
  • 0 responses
  • Like
  • Comment
Tweet

Being Peter Thiel: Thoughts on Creation, Risk, Rapid Innovation, Future Investment & Entrepreneurialism — Part 2

  • Edit
  • Delete
  • Tags
  • Autopost

The following is the second piece in a three-part series. Takeaways from Part 1: - Culture defines business (and the best business opportunities)- Horizontal investments provide the most scale (and upside)- "Co-Opetitive" approaches drive the most value into the market...

read more →
  • 3 responses
  • Like
  • Comment
Tweet

Being Peter Thiel: Thoughts on Creation, Risk, Rapid Innovation, Future Investment & Entrepreneurialism -- Part 1

  • Edit
  • Delete
  • Tags
  • Autopost

The following is the first post of a three-part series.CREATING A BETTER, MORE EFFICIENT SANDBOXLast week, I returned from Israel where I gave a talk on data, storytelling and intelligent media at an event hosted by Cellcom. The trip was cathartic on many levels.While...

read more →
  • 4 responses
  • Like
  • Comment
Tweet

Superstar Beyonce explained through a narrative ecosystem -> #transmedia #crossmedia #intermedia #storytelling

  • Edit
  • Delete
  • Tags
  • Autopost

For good and for worse, the buzz around transmedia storytelling is reaching new heights. Similar to how the social media boom started, there seems to be lots of confusion and uncertainty around mechanics, uses and respective transmedia practices. Further, term definition...

read more →
  • 8 responses
  • Like
  • Comment
Tweet

Can we make banking truly social (again)?

  • Edit
  • Delete
  • Tags
  • Autopost

“The Bank was very unwilling to mix itself up with the affairs of the company; it dreaded being involved in calamities which it could not relieve, and received all overtures with visible reluctance. But the universal voice of the nation called upon it to come to the rescue...

read more →
  • 0 responses
  • Like
  • Comment
Tweet
« Previous 1 2 3 4 5 6 7 8 9 … 14 15 Next »
Posterous theme by Cory Watilo

Gunther Sonnenfeld

Gunther Sonnenfeld

I have 18 years of experience in digital media innovation. I work across multiple industries. I play multiple roles as a content developer, experience designer, data specialist, software architect and social technology expert advising a number of Fortune 500, start-up and middle-stage companies. On the brand marketing side, I have developed multi-platform initiatives for the likes of Skype, Adobe, Toyota, Unilever, Nestle, Bank of America, Charles Schwab, Sony, Diesel, Kraft, Motorola and global non-profits such as The Annenberg Foundation and NRDC.

I am the co-Founder of ThinkState, a data & knowledge innovation company, and Heardable, a brand analytics platform. I am also an award-winning writer/producer, an internationally renown speaker, a columnist and a published author, completing my second book entitled, "A Literacy of the Imagination", an exploration of the new storytelling paradigm and its influence in shaping the collaborative economy.

My experiments across media are ongoing; presently, I am the transmedia designer of "Algren", a cross-platform narrative of Nelson Algren’s influence on prolific artists such as Lou Reed, Johnny Depp, David Mamet, Russell Banks and Michael Mann. I am also co-developing an educational ARG called "Gates of the West" that puts players into different scenarios within modern history, making them explorers and rewriters of sociopolitical conspiracies such as the deaths of JFK and Leonard Peltier.

TwitterFacebook

Subscribe...

Subscribe to this Posterous
Unsubscribe
Subscribe via RSS
You're a contributor here (Edit)
This is your Space (Edit)
Follow by email »
Get the latest updates in your email box automatically.

Archive

2012 (3)
January (3)
2011 (62)
December (4)
October (2)
September (3)
August (4)
July (4)
June (6)
May (5)
April (8)
March (12)
February (6)
January (8)
2010 (54)
November (3)
October (4)
September (1)
August (1)
July (4)
June (5)
May (1)
April (3)
March (5)
February (9)
January (18)
2009 (37)
December (10)
November (4)
October (2)
September (4)
August (5)
July (12)

Contributors

  • Gunther Sonnenfeld Gunther Sonnenfeld

Tags

  • Participatory Culture (27)
  • transmedia development (26)
  • transmedia storytelling (14)
  • collaborative storytelling (11)
  • dynamic publishing (11)
  • socializing media (11)
  • branded content (10)
  • content curation (10)
  • transmedia narrative (10)
  • AR (8)
  • View all 849 tags »
  • brands as publishers (8)
  • social innovation (8)
  • Big Data (7)
  • agencies (7)
  • agency culture (7)
  • business transformation (7)
  • collective intelligence (7)
  • innovation (7)
  • metadata (7)
  • participatory storytelling (7)
  • publishing ecosystems (7)
  • social capitalism (7)
  • storytelling (7)
  • Heardable (6)
  • Jeff Gomez (6)
  • Umair Haque (6)
  • adaptive analytics (6)
  • adaptive frameworks (6)
  • brands (6)
  • content as experience (6)
  • corporate ethics (6)
  • experience cultivation (6)
  • journalism (6)
  • social capital (6)
  • social responsibility (6)
  • ARGs (5)
  • Ivan Askwith (5)
  • audience delivery (5)
  • audience development (5)
  • creativity (5)
  • earned media (5)
  • ecosystemic dynamics (5)
  • personalized publishing (5)
  • platforms (5)
  • social communication (5)
  • social currency (5)
  • social technology (5)
  • transmedia (5)
  • AOL (4)
  • Google (4)
  • Ishan Shapiro (4)
  • Junto (4)
  • LBS (4)
  • Miami Ad School (4)
  • Scott Walker (4)
  • Stephen Dinehart (4)
  • TabletCulture (4)
  • behavioral economics (4)
  • corporate responsibility (4)
  • dynamic storytelling (4)
  • multi-platform narrative (4)
  • open networks (4)
  • semantics (4)
  • social search (4)
  • storytelling ecosystems (4)
  • strategy (4)
  • technology (4)
  • transmedia planning (4)
  • trust (4)
  • Big Business (3)
  • Big Economics (3)
  • David Mamet (3)
  • Faris Yakob (3)
  • Free (3)
  • Gawker (3)
  • Geotility (3)
  • HP (3)
  • Henry Jenkins (3)
  • Lawrence Lessig (3)
  • Malcolm Gladwell (3)
  • MetaNarrative (3)
  • Nelson Algren (3)
  • Peter Thiel (3)
  • RAPP Worldwide (3)
  • Russell Banks (3)
  • The New York Times (3)
  • ThinkState (3)
  • YouTube (3)
  • business intelligence (3)
  • causal marketing (3)
  • content delivery (3)
  • convergence culture (3)
  • corporate culture (3)
  • cross-media (3)
  • cultural anthropology (3)
  • cultural disruption (3)
  • data curation (3)
  • digital content (3)
  • eCairn (3)
  • education (3)